East Village Green | Case Study

East Village Green   |  Case Study

San Diego | California

The 4.1-acre East Village Green site is bounded by five blocks in a dense area surrounded by new apartments, retail and warehouse buildings popular among the creative community, singles and young families. East Village Green is viewed as an important component in the overall park and open space plan for Downtown as “an engaging and interactive place for residents, employees, and visitors to play, gather, and participate in community events.”

Landscape architectural firm OJB (Office of James Burnett) is designing the park in partnership with the City, Civic San Diego and community groups who have been working on the project for many years. MJMMG contracted with OJB in spring 2015 to provide strategy and support in the development of park programming and during the public review processes of the design and development of East Village Green.

Challenges
  • Design active public park spaces of interest to a diverse community of users and that improve the financial foundation of the project.
  • Integrate the needs of diverse interests—City departments like Park & Recreation, Park Planning, Police, Transportation & Stormwater and Historic Resources, as well as East Village Association, community members, and more—into a plan they would support.
  • Identify new strategies to generate review without obvious commercialization of the space to reduce city operating and maintenance costs.
  • Identify specific ways to activate the park for people who live, work and use the area as part of their daily lives.
  • Provide counsel on infrastructure, utilities, and technology adaptable for future users and activities.
Services Delivered
As part of MJMMG’s initial work, we have provided recommendations on programming and designs, and partnered on the public outreach process with OJB. We’ve also been retained to provide plans for financing and maintenance and organizational structure. The elements of our work involved:
  • In-depth analysis of existing conditions to address challenges and achieve goals of the City and community.
  • Support for public outreach efforts to determine best and highest uses for the site based on community input, including preparing collateral materials to support programming for public workshops and discussions of findings from the workshops.
  • Review and evaluation of existing designs and providing conceptual alternatives to address identified challenges for a diverse community of users.
  • We will be providing recommendations on the management, financing and organizational structure of the park.

“MJMMG is very present and they always engage the community in a positive way. ”

Sarah Davis| Sarah Davis Events

WHO WE SERVE

Results
  • The City of San Diego’s Park & Recreation Board approved the General Development Plan for the East Village Green Park in late 2015 and our work to develop maintenance and operations plans for the park.
  • Initial designs and programming incorporated included a Children’s garden and tot-lot, off-leash dog park with a “Bark Bar” where refreshments for visitors and their dogs may be sold, multi-purpose lawn, Community Center, Performance Pavillion interactive water feature, extensive sustainability features (solar panels, low-flow irrigation, water recycling and plans to attract wildlife, to name of few).
  • The park is scheduled to open in phases beginning in 2017.

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